:root {
  --ink: #101214;
  --ink-soft: #1a1d20;
  --paper: #f3f3f0;
  --white: #ffffff;
  --red: #d7111b;
  --red-dark: #a80c14;
  --line: #d2d2cd;
  --muted: #666a6d;
  --wrap: min(1180px, calc(100% - 48px));
  --heading: "Arial Narrow", "Helvetica Neue", Arial, sans-serif;
  --body: Inter, ui-sans-serif, -apple-system, BlinkMacSystemFont, "Segoe UI", sans-serif;
}

* {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
}

body {
  margin: 0;
  color: var(--ink);
  background: var(--paper);
  font-family: var(--body);
  font-size: 1rem;
  line-height: 1.65;
  -webkit-font-smoothing: antialiased;
}

body.menu-open {
  overflow: hidden;
}

img {
  display: block;
  max-width: 100%;
}

a {
  color: inherit;
}

p,
h1,
h2,
h3,
figure,
blockquote {
  margin-top: 0;
}

h1,
h2,
h3 {
  font-family: var(--heading);
  letter-spacing: -0.035em;
  line-height: 0.98;
}

.wrap {
  width: var(--wrap);
  margin-inline: auto;
}

.skip-link {
  position: fixed;
  z-index: 100;
  top: 12px;
  left: 12px;
  padding: 10px 14px;
  color: var(--white);
  background: var(--red);
  transform: translateY(-180%);
}

.skip-link:focus {
  transform: translateY(0);
}

.contact-strip {
  color: var(--white);
  background: var(--ink);
  font-size: 0.875rem;
}

.contact-strip__inner,
.contact-strip__links {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 24px;
}

.contact-strip p {
  margin: 0;
  padding: 8px 0;
  color: #d8d8d4;
}

.contact-strip a {
  font-weight: 700;
  text-decoration: none;
}

.contact-strip a:hover,
.contact-strip a:focus-visible {
  color: #ff656d;
}

.site-header {
  position: relative;
  z-index: 20;
  border-bottom: 1px solid var(--line);
  background: var(--white);
}

.site-header__inner {
  min-height: 88px;
  display: grid;
  grid-template-columns: 260px 1fr auto;
  align-items: center;
  gap: 32px;
}

.brand {
  display: inline-flex;
  align-items: center;
}

.brand img {
  width: 240px;
  height: auto;
}

.primary-nav {
  display: flex;
  align-items: center;
  justify-content: center;
  gap: clamp(18px, 3vw, 38px);
}

.primary-nav a {
  position: relative;
  color: #33373a;
  font-size: 0.9rem;
  font-weight: 750;
  text-decoration: none;
}

.primary-nav a::after {
  position: absolute;
  right: 0;
  bottom: -7px;
  left: 0;
  height: 2px;
  background: var(--red);
  content: "";
  transform: scaleX(0);
  transform-origin: right;
  transition: transform 180ms ease;
}

.primary-nav a:hover::after,
.primary-nav a:focus-visible::after {
  transform: scaleX(1);
  transform-origin: left;
}

.menu-toggle {
  display: none;
  border: 0;
  color: var(--ink);
  background: transparent;
  font: 750 0.9rem var(--body);
}

.button {
  min-height: 50px;
  display: inline-flex;
  align-items: center;
  justify-content: center;
  padding: 13px 20px;
  border: 1px solid transparent;
  font-size: 0.88rem;
  font-weight: 800;
  line-height: 1.15;
  text-align: center;
  text-decoration: none;
  transition: color 160ms ease, background 160ms ease, border-color 160ms ease, transform 160ms ease;
}

.button:hover,
.button:focus-visible {
  transform: translateY(-2px);
}

.button--header,
.button--primary {
  color: var(--white);
  background: var(--red);
}

.button--header:hover,
.button--header:focus-visible,
.button--primary:hover,
.button--primary:focus-visible {
  background: var(--red-dark);
}

.button--light {
  color: var(--ink);
  background: var(--white);
}

.button--light:hover,
.button--light:focus-visible {
  color: var(--red);
}

.button--outline {
  border-color: rgba(255, 255, 255, 0.55);
  color: var(--white);
}

.button--outline:hover,
.button--outline:focus-visible {
  border-color: var(--white);
  background: rgba(255, 255, 255, 0.08);
}

.hero {
  overflow: hidden;
  color: var(--white);
  background:
    linear-gradient(90deg, transparent 0 74%, rgba(255, 255, 255, 0.04) 74% 74.1%, transparent 74.1%),
    var(--ink);
}

.hero__grid {
  min-height: 680px;
  display: grid;
  grid-template-columns: minmax(0, 1.28fr) minmax(350px, 0.72fr);
  align-items: stretch;
  gap: clamp(52px, 7vw, 96px);
}

.hero__content {
  align-self: center;
  padding: 84px 0 96px;
}

.eyebrow {
  display: flex;
  align-items: center;
  gap: 12px;
  margin-bottom: 28px;
  color: #d9d9d5;
  font-size: 0.78rem;
  font-weight: 850;
  letter-spacing: 0.14em;
  line-height: 1.3;
  text-transform: uppercase;
}

.eyebrow span {
  width: 34px;
  height: 3px;
  display: inline-block;
  background: var(--red);
}

.eyebrow--dark {
  color: #55595b;
}

.hero h1 {
  max-width: 760px;
  margin-bottom: 30px;
  font-size: clamp(3.9rem, 7.4vw, 7.15rem);
  font-weight: 900;
}

.hero h1 em {
  color: #f35a62;
  font-style: normal;
}

.hero__intro {
  max-width: 610px;
  margin-bottom: 38px;
  color: #c8cbcd;
  font-size: clamp(1.08rem, 1.6vw, 1.28rem);
  line-height: 1.55;
}

.hero__actions {
  display: flex;
  align-items: center;
  flex-wrap: wrap;
  gap: 26px;
}

.text-link {
  display: inline-flex;
  align-items: center;
  gap: 14px;
  font-size: 0.94rem;
  font-weight: 800;
  text-underline-offset: 5px;
}

.text-link span {
  color: var(--red);
  font-size: 1.25rem;
  transition: transform 160ms ease;
}

.text-link:hover span,
.text-link:focus-visible span {
  transform: translateX(4px);
}

.text-link--light {
  color: var(--white);
}

.hero__image {
  position: relative;
  min-height: 620px;
  margin-bottom: 0;
}

.hero__image::before {
  position: absolute;
  z-index: 1;
  top: 0;
  bottom: 0;
  left: -22px;
  width: 8px;
  background: var(--red);
  content: "";
}

.hero__image img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  object-position: 50% 38%;
  filter: saturate(0.82) contrast(1.04);
}

.hero__image figcaption {
  position: absolute;
  right: 0;
  bottom: 0;
  left: 0;
  padding: 24px 26px;
  display: flex;
  flex-direction: column;
  background: rgba(12, 14, 16, 0.9);
  backdrop-filter: blur(8px);
}

.hero__image figcaption strong {
  font-family: var(--heading);
  font-size: 1.22rem;
}

.hero__image figcaption span {
  color: #bfc2c4;
  font-size: 0.82rem;
}

.proof {
  border-bottom: 1px solid var(--line);
  background: var(--white);
}

.proof__grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
}

.proof__item {
  min-height: 116px;
  padding: 25px 28px;
  display: flex;
  flex-direction: column;
  justify-content: center;
  border-right: 1px solid var(--line);
}

.proof__item:first-child {
  border-left: 1px solid var(--line);
}

.proof__item strong {
  font-family: var(--heading);
  font-size: 1.65rem;
  letter-spacing: -0.025em;
  line-height: 1.1;
}

.proof__item span {
  margin-top: 6px;
  color: var(--muted);
  font-size: 0.78rem;
}

.section {
  padding: clamp(88px, 10vw, 140px) 0;
}

.section-heading {
  margin-bottom: 62px;
  display: grid;
  grid-template-columns: minmax(0, 1.45fr) minmax(280px, 0.55fr);
  align-items: end;
  gap: 72px;
}

.section-heading .eyebrow {
  margin-bottom: 20px;
}

.section-heading h2,
.split h2,
.cta h2 {
  margin-bottom: 0;
  font-size: clamp(3rem, 5.5vw, 5.4rem);
  font-weight: 900;
}

.section-heading > p {
  margin-bottom: 7px;
  color: var(--muted);
  font-size: 1.02rem;
}

.service-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  border-top: 1px solid var(--line);
  border-left: 1px solid var(--line);
}

.service-card {
  min-height: 370px;
  padding: clamp(32px, 5vw, 54px);
  border-right: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
  background: var(--white);
}

.service-card--feature {
  background: #ebeae5;
}

.service-card--dark {
  color: var(--white);
  background: var(--ink);
}

.service-card__number {
  margin-bottom: 56px;
  color: var(--red);
  font-size: 0.77rem;
  font-weight: 900;
  letter-spacing: 0.12em;
}

.service-card h3 {
  margin-bottom: 18px;
  font-size: clamp(2rem, 3.5vw, 3.2rem);
  font-weight: 900;
}

.service-card > p:not(.service-card__number) {
  max-width: 520px;
  color: var(--muted);
}

.service-card--dark > p:not(.service-card__number) {
  color: #c8cbcd;
}

.service-card ul {
  margin: 26px 0 0;
  padding: 0;
  list-style: none;
}

.service-card li {
  position: relative;
  padding: 8px 0 8px 20px;
  border-top: 1px solid rgba(16, 18, 20, 0.13);
  font-size: 0.9rem;
  font-weight: 700;
}

.service-card li::before {
  position: absolute;
  top: 16px;
  left: 0;
  width: 6px;
  height: 6px;
  background: var(--red);
  content: "";
}

.service-card .text-link {
  margin-top: 22px;
}

.section--dark {
  color: var(--white);
  background: var(--ink-soft);
}

.split {
  display: grid;
  grid-template-columns: minmax(0, 0.9fr) minmax(440px, 1.1fr);
  gap: clamp(64px, 10vw, 140px);
}

.split__statement {
  position: sticky;
  top: 56px;
  align-self: start;
}

.split__statement h2 {
  max-width: 560px;
}

.process {
  border-top: 1px solid #3b3e41;
}

.process__item {
  padding: 34px 0;
  display: grid;
  grid-template-columns: 70px 1fr;
  gap: 16px;
  border-bottom: 1px solid #3b3e41;
}

.process__item > span {
  color: #f35a62;
  font-size: 0.77rem;
  font-weight: 900;
  letter-spacing: 0.12em;
}

.process__item h3 {
  margin-bottom: 12px;
  font-size: 1.6rem;
}

.process__item p {
  margin-bottom: 0;
  color: #b8bbbd;
}

.projects {
  background: var(--white);
}

.project-grid {
  display: grid;
  grid-template-columns: 1.1fr 0.9fr;
  grid-template-rows: 360px 290px;
  gap: 18px;
}

.project-card,
.project-note {
  position: relative;
  overflow: hidden;
}

.project-card--large {
  grid-row: 1 / 3;
}

.project-card::after {
  position: absolute;
  inset: 0;
  background: linear-gradient(180deg, transparent 44%, rgba(8, 10, 12, 0.78));
  content: "";
}

.project-card img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  transition: transform 500ms ease;
}

.project-card:hover img {
  transform: scale(1.025);
}

.project-card__content {
  position: absolute;
  z-index: 2;
  right: 0;
  bottom: 0;
  left: 0;
  padding: 30px;
  color: var(--white);
}

.project-card__content p {
  margin-bottom: 5px;
  color: #e0e1e1;
  font-size: 0.76rem;
  font-weight: 800;
  letter-spacing: 0.1em;
  text-transform: uppercase;
}

.project-card__content h3 {
  margin-bottom: 0;
  font-size: 2rem;
}

.project-note {
  padding: 34px 40px;
  display: flex;
  flex-direction: column;
  justify-content: center;
  color: var(--white);
  background: var(--red);
}

.project-note__mark {
  margin-bottom: 4px;
  font-family: Georgia, serif;
  font-size: 4rem;
  line-height: 0.65;
}

.project-note blockquote {
  margin-bottom: 20px;
  font-family: var(--heading);
  font-size: clamp(1.45rem, 2.6vw, 2.2rem);
  font-weight: 800;
  line-height: 1.08;
}

.project-note cite {
  font-size: 0.75rem;
  font-style: normal;
  font-weight: 800;
  letter-spacing: 0.08em;
  text-transform: uppercase;
}

.cta {
  position: relative;
  overflow: hidden;
  color: var(--white);
  background: var(--red);
}

.cta::after {
  position: absolute;
  top: -18%;
  right: -4%;
  width: 420px;
  height: 150%;
  border: 1px solid rgba(255, 255, 255, 0.16);
  content: "";
  transform: rotate(12deg);
}

.cta__grid {
  position: relative;
  z-index: 1;
  display: grid;
  grid-template-columns: minmax(0, 1.3fr) minmax(310px, 0.7fr);
  align-items: end;
  gap: 80px;
}

.cta .eyebrow {
  color: #ffe2e3;
}

.cta .eyebrow span {
  background: var(--white);
}

.cta h2 {
  margin-bottom: 22px;
}

.cta p:not(.eyebrow) {
  max-width: 660px;
  margin-bottom: 0;
  color: #ffe4e6;
  font-size: 1.04rem;
}

.cta__actions {
  display: grid;
  gap: 12px;
}

.instagram-link {
  margin-top: 8px;
  font-size: 0.82rem;
  font-weight: 800;
  text-align: center;
  text-underline-offset: 4px;
}

.site-footer {
  padding: 42px 0;
  color: #bfc2c4;
  background: var(--ink);
  font-size: 0.82rem;
}

.site-footer__grid {
  display: grid;
  grid-template-columns: 230px 1fr auto;
  align-items: center;
  gap: 42px;
}

.brand--footer {
  padding: 10px;
  background: var(--white);
}

.brand--footer img {
  width: 210px;
}

.site-footer p {
  margin-bottom: 2px;
}

.site-footer a {
  text-underline-offset: 3px;
}

.site-footer__legal {
  text-align: right;
}

@media (max-width: 980px) {
  :root {
    --wrap: min(100% - 36px, 760px);
  }

  .site-header__inner {
    grid-template-columns: 1fr auto auto;
  }

  .primary-nav {
    position: fixed;
    z-index: 40;
    inset: 121px 0 0;
    padding: 42px 24px;
    display: none;
    align-items: stretch;
    justify-content: flex-start;
    flex-direction: column;
    gap: 0;
    background: var(--white);
  }

  .primary-nav.is-open {
    display: flex;
  }

  .primary-nav a {
    padding: 18px 0;
    border-bottom: 1px solid var(--line);
    font-family: var(--heading);
    font-size: 2rem;
  }

  .primary-nav a::after {
    display: none;
  }

  .menu-toggle {
    display: inline-flex;
    align-items: center;
    gap: 12px;
  }

  .menu-toggle__lines,
  .menu-toggle__lines::before,
  .menu-toggle__lines::after {
    width: 23px;
    height: 2px;
    display: block;
    background: var(--ink);
    content: "";
    transition: transform 160ms ease, opacity 160ms ease;
  }

  .menu-toggle__lines {
    position: relative;
  }

  .menu-toggle__lines::before {
    position: absolute;
    top: -7px;
  }

  .menu-toggle__lines::after {
    position: absolute;
    top: 7px;
  }

  .menu-toggle[aria-expanded="true"] .menu-toggle__lines {
    background: transparent;
  }

  .menu-toggle[aria-expanded="true"] .menu-toggle__lines::before {
    top: 0;
    transform: rotate(45deg);
  }

  .menu-toggle[aria-expanded="true"] .menu-toggle__lines::after {
    top: 0;
    transform: rotate(-45deg);
  }

  .hero__grid {
    min-height: auto;
    grid-template-columns: 1fr;
    gap: 0;
  }

  .hero__content {
    padding: 80px 0 72px;
  }

  .hero__image {
    height: 540px;
    min-height: 0;
    margin-left: 22px;
  }

  .hero__image::before {
    left: -22px;
  }

  .proof__grid {
    grid-template-columns: repeat(2, 1fr);
  }

  .proof__item:nth-child(odd) {
    border-left: 1px solid var(--line);
  }

  .proof__item:nth-child(n + 3) {
    border-top: 1px solid var(--line);
  }

  .section-heading,
  .split,
  .cta__grid {
    grid-template-columns: 1fr;
    gap: 42px;
  }

  .section-heading > p {
    max-width: 560px;
  }

  .split__statement {
    position: static;
  }

  .project-grid {
    grid-template-rows: 330px 250px;
  }

  .site-footer__grid {
    grid-template-columns: 1fr;
    gap: 22px;
  }

  .site-footer__legal {
    text-align: left;
  }
}

@media (max-width: 680px) {
  :root {
    --wrap: calc(100% - 28px);
  }

  .contact-strip__inner {
    justify-content: center;
  }

  .contact-strip p,
  .contact-strip__links a:last-child {
    display: none;
  }

  .contact-strip__links {
    padding: 6px 0;
  }

  .site-header__inner {
    min-height: 76px;
    grid-template-columns: 1fr auto;
    gap: 18px;
  }

  .brand img {
    width: min(210px, 54vw);
  }

  .button--header {
    display: none;
  }

  .primary-nav {
    inset: 108px 0 0;
  }

  .hero__content {
    padding: 66px 0 62px;
  }

  .hero h1 {
    font-size: clamp(3.4rem, 16vw, 5.5rem);
  }

  .hero__intro {
    font-size: 1.02rem;
  }

  .hero__actions {
    align-items: flex-start;
    flex-direction: column;
  }

  .hero__actions .button {
    width: 100%;
  }

  .hero__image {
    height: 460px;
  }

  .proof__item {
    min-height: 104px;
    padding: 20px;
  }

  .proof__item strong {
    font-size: 1.3rem;
  }

  .section {
    padding: 82px 0;
  }

  .section-heading {
    margin-bottom: 42px;
    gap: 26px;
  }

  .section-heading h2,
  .split h2,
  .cta h2 {
    font-size: clamp(2.9rem, 13vw, 4.4rem);
  }

  .service-grid {
    grid-template-columns: 1fr;
  }

  .service-card {
    min-height: auto;
    padding: 34px 28px 40px;
  }

  .service-card__number {
    margin-bottom: 38px;
  }

  .process__item {
    grid-template-columns: 46px 1fr;
  }

  .project-grid {
    grid-template-columns: 1fr;
    grid-template-rows: 500px 280px auto;
  }

  .project-card--large {
    grid-row: auto;
  }

  .project-note {
    min-height: 270px;
    padding: 34px 28px;
  }

  .cta::after {
    display: none;
  }

  .cta__actions .button {
    width: 100%;
  }
}

@media (prefers-reduced-motion: reduce) {
  html {
    scroll-behavior: auto;
  }

  *,
  *::before,
  *::after {
    scroll-behavior: auto !important;
    transition-duration: 0.01ms !important;
  }
}